Generating high traffic leads is a major issue for businesses these days. A study reveals that up to 65% of businesses struggle to draw aged Medicare leads. If you are one of those, you probably need effective lead generation strategies to attract traffic to your website.
We have included eight effective lead generation strategies your business needs in 2022.
1. Upgrade Your Website
Before you start applying our Medicare lead generation tips, inspect your website in and out. Being one of the most effective tools, your website acts as a platform to present yourself to your audience. If you are struggling to get enough leads, chances are, your website is not up-to-date.
Check to see where your website is lacking. Is there a call-to-action or customer support button on your website? Or is the layout as effective as it keeps your audience bound and encourages them to sign up with you? A better way could be offering them something in return for signing up on your website.
Another way to enhance the customer experience is by adding CTA language on your landing pages to convert more leads. Better knowledge about UX design would help the motive as you can:
- Test the page loading speeds.
- Incorporate headings in the content
- Choose the appropriate font size.
- Keep the paragraphs and sentences short for better readability.
- Keep the navigation sharp and sorted for a better experience.
Make sure the sign-up forms at your site are to-the-point and easy-to-use to prevent your visitors from getting bored. Considering you are linked to a Medicare website, keep your fonts large enough for relevant visitors to take notice.
A study states that 85% of the first-time audience leaves the website in case of a bad experience. Moreover, mobile users lose trust in a website if it doesn’t load in under three seconds. Therefore, your website must be adequately optimized and fast.
2. Highlight Yourself
Why should your visitors prefer doing business with you over the other? Make a statement to improve your status to stand out from the crowd. Adopt the EAT formula – Expertise, Authority, and Trustworthiness.
While you upgrade your website, present your credentials, such as your experience and expertise in the field. What makes you different from others will encourage your visitors to become your potential customers. Exhibit your authority and knowledge in the field by citing journals and studies. Make sure to choose the references that are considered credible.
While communicating with your potential customers, be authentic and honest to win their trust. Practicing EAT allows you to build a trusted brand that helps generate more Medicare leads.
3. Generate User-oriented Content
Content is vital to every online platform, even more so in the case of Medicare advantage leads. The information you provide must be aligned with the type of questions users ask. Understanding customers’ demands will help you resolve their queries better. Make your content attractive for your customers by including:
- Videos
- Blogs
- E-newsletters
- eBooks
- Case studies
- Infographics
- Quizzes
- Checklists
While creating content for your website, figure out effective ways to share it as well. There are several ways of increasing its reach, i.e., email and social media sharing. Such strategies prove effective in getting maximum aged Medicare leads.
4. Adopt Efficient SEO optimization Techniques
You are probably aware of search engine optimization if you run a website. If you aren’t familiar, SEO helps your website rank higher on google search pages and therefore get higher online traffic. Advanced SEO practices enable you to compete with your opponent websites.
Search engines generate more than 50% of the total website traffic. Smart SEO practices would help you appear at the top for people searching for online Medicare.
Incorporate those keywords in your content that your potential audience uses in a google search. This will help derive your customers into choosing you; if you do not have the expertise, partner with an experienced SEO company.
5. Start PPC Advertising Campaigns
Pay-per-click (PPC) is one of the oldest advertising campaigns still being used today. It allows making an online presence on social media and search engines by creating eye-catching and engaging ads. As the name suggests, users are brought to your website when someone clicks an ad you placed.
PPC is an effective advertising technique that helps you convert visitors into potential customers. It is necessary to learn the ecosystem of PPC ads to initiate successful campaigns.
6. Avail Email Marketing Services
Email marketing is an effective marketing strategy for most online businesses. The process revolves around sharing your content with a targeted audience through emails. The emails include leads to your Medicare website and turn regular visitors into customers. Narrow down on a specific type of audience whose interests lie with your business model and send personalized and penetrative emails.
7. Ask for Referrals
The success of every business is based on trust. Once you generate sufficient leads based on brand trust, utilize that to catch more leads. Ask for your customers to refer your brand to others. This marketing technique is built on word-of-mouth, proving more convincing than other models. Because people trust others’ recommendations over general marketing ads. Thus, referrals can help you multiply your customers.
8. Connect with Your Customers
People prefer stories that they can relate to on a personal level. Similarly, they look for someone who can listen to them. Communicate with your customers and provide them an opportunity to express their feelings and share stories.
You can also encourage them to post reviews about your business on your Google My Business listings. You can even go a step further and create a testimonial video that will help build your brand awareness and trust with other potential customers.
Upscale Your Business with Medicare Leads
These eight effective and proven ways can help you build brand awareness, promote your business, and generate Medicare leads. This might be the time to give your business a boost by expanding your reach to people you’d want to turn into your customers.
